Web Content Development
Writing for the web is a specialised field
requiring an understanding of the unique requirements and capabilities
of the online environment.
Red Pony consultants have many years experience
writing content for websites and developing strategies for search engine optimisation (SEO) to help potential customers reach you before they reach your competitors.
We can either
produce new copy or adapt content from existing sources.
We will undertake an analysis of your
requirements, including a segmentation of your target audience, types
of content available and your overall objectives for the website. We
will also review the content in terms of the overall information
architecture to present a cogent, unified message across all pages
within your site.
At the granular level, we look at appropriate
segmentation of content, employment of suitable headings, bulleted
lists and other strategies to break up text and ensure it is crafted
specifically for the online audience.
Through our work for government agencies and departments, we recognise the importance of legislative compliance (such as adherence to Anti-discrimination Act requirements) in policy materials.
CASE
STUDY
The Raising Children Network is a consortium of
three of Australia's leading early-childhood agencies. The website is a
federally-funded project providing information to help parents
make the day-to-day decisions about raising children.
The Raising Children Network engaged Red Pony to
assist with the development and editing of articles within the website
in the period leading up to and immediately after its launch in May
2006.
 learn more
To learn more about our website
content development services and how we can help you, contact Red Pony.
Other technical communication services:
 information architecture
instructional design
technical writing
usability testing
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