Web Writing
Writing for the web is a specialised field that calls for understanding of the unique requirements and capabilities of the online environment.
Red Pony consultants have many years experience writing content for websites and applying the principles of search engine optimisation (SEO) and information architecture design.
CASE
STUDY
When the ABS Education Services unit contracted Red Pony to redevelop their online presence, they had already identified a number of problems they wanted to address.
Red Pony undertook a radical redesign of the web pages to make them more intuitive to navigate, easier to maintain, standardise the document types, styles and formats; as well as rewriting the page content to target the education sector.
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Search engine optimisation
As the web continues to expand at a staggering rate it is vital that you make it easy for your customers to find you before they find your competitors.
Many people rely on search engines such as Google, Bing and Yahoo to find what they are looking for on the web. The term ‘search engine optimisation’ (or SEO) refers to techniques for improving a website’s visibility in ‘organic’ (i.e. unpaid) search results.
Red Pony can help your target market find your site by applying SEO principles to your website. Our consultants are skilled at writing keyword-rich copy that doesn’t compromise readability. We will help you identify appropriate keyword phrases and look at overall keyword density, the use of keywords in headings and links, as well as the most appropriate page structure for your site.
Information architecture
‘Information architecture’ refers to the overall structure of your website and the pathways for users to navigate and interact with its content.
Generally people don't notice good information architecture, but they will notice when it is done poorly. Red Pony understands the fundamental principles of information design and we use this expertise to create intuitive, user-centric documents and systems.
We will undertake an analysis of your requirements, including a segmentation of your target audience, types of content available and your overall objectives for the website. We will also review the content in terms of the overall information architecture to present a cogent, unified message across all pages within your site.
At the granular level, we look at appropriate segmentation of content, use of suitable headings, bulleted lists and other strategies to break up text and ensure it is crafted specifically for the online audience.
To learn more about our web writing services and how we can help you, contact Red Pony.
More information
Other writing services:
 plain English writing
copywriting
technical writing
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