Archive | Web writing

Four writing styles and when to use them

If you were to read the instructions for operating a nuclear reactor, you would expect it to be written very differently to a novel about a nuclear accident, or a newspaper editorial about the merits (or otherwise) of nuclear power. Broadly speaking, there are four different styles of writing: expository, descriptive, persuasive and narrative. The […]

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Leading the reading: wayfinding in document design

‘Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space.’ Wayfinding is especially important in complex built environments such as airports, hospitals and universities. While you’ve probably noticed the more obvious examples of wayfinding – maps and signs – you may have been gently […]

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Making accessible Word documents

No clear thinking organisation would deliberately exclude potential clients or customers. Yet if you aren’t providing your audience with accessible Word documents, you may be doing exactly that. For some organisations, particularly government bodies, making their information accessible is a legislative requirement. Even when it’s not, there’s significant risk of reputation damage in failing to […]

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Why Coca-Cola is better than Pepsi (grammatically speaking)

To what degree is good grammar a predictor of overall success? According to a recent study, there may be a correlation between good writing and how a company performs against its competitors. Grammarly, a creator of automated proofreading software, compared the LinkedIn profiles of famous rival companies: Coca-Cola and Pepsi, Google and Facebook, Ford and […]

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Questions to ask before updating your website

The process of developing and launching a new website can be exhausting. It can take months (and sometimes years) to progress through the concept, design, content development, configuration and testing phases before the new site is finally uploaded to the live server. But what happens next? Often the answer is ‘not much’. The key people […]

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