Insights

Like many people, I’ve been wondering what artificial intelligence (AI) – specifically, large language models or LLMs – will mean for the future of my job. 

From its prevalence in the earliest days of publication, the epistolary novel is now less common, yet still it persists. Perhaps it’s to do with the thrill of receiving a humble handwritten letter.

As any marketing advice will tell you: consistency is key. If you are selling something, all your communication should consistently reinforce what it is and who you are. But it’s worth keeping in mind that there are times when your brand identity isn’t what your audience wants to know.

Respected thinkers and leaders have long recognised the benefits of carving out uninterrupted time to think. But what about the benefits of doing nothing at all?

As someone who regularly drives between Melbourne and the west coast of Victoria, the new West Gate Tunnel has been a welcome addition to the road network, saving me about 15 minutes each trip. The new routes and signage have taken some getting used to though, and I’m not the only one who has taken some time to adjust.

It’s that time again! The Macquarie Dictionary has selected Australia’s Word of the Year: the word that best reflects the zeitgeist for 2025. In the spirit of the season, let’s get judgemental and rank all 19 previous winners.