Insights

Victoria recently joined a growing list of jurisdictions around the world, including the USA, Canada, Sweden and New Zealand, when it enacted a policy mandating the use of plain language in all internal and external communication.

Why is Microsoft Word like the English language? Because YOU can still get by if you do it rong.

Like many people, I’ve been wondering what artificial intelligence (AI) – specifically, large language models or LLMs – will mean for the future of my job. 

From its prevalence in the earliest days of publication, the epistolary novel is now less common, yet still it persists. Perhaps it’s to do with the thrill of receiving a humble handwritten letter.

As any marketing advice will tell you: consistency is key. If you are selling something, all your communication should consistently reinforce what it is and who you are. But it’s worth keeping in mind that there are times when your brand identity isn’t what your audience wants to know.