Insights archive

Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise since 2009 in our Red Pony Express newsletter.

This collection features a selection of our best articles.

Red Pony news, Copywriting Karen Farrar Red Pony news, Copywriting Karen Farrar

Time for a good segue

As I join the Red Pony team, it seems the perfect time to write about segues. A segue is ‘an uninterrupted transition from one piece of music or film scene to another’ in musical terms or, more generally, a ‘smooth transition from one role, state, or condition to another’ (Oxford Dictionaries). The second of these […]

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What I love about Red Pony clients

Earlier this month I was in Canberra for an Australian Government trade fair. Red Pony is a member of the government’s communications services panel, so I was there to meet people from the various departments and agencies who might engage our services. As I chatted to attendees, I began to reflect on the sales process for writing and editing services.

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