BHC website
CLIENT
Victorian Department of Health
PROJECT BRIEF
Create, edit and update content for the Better Health Channel website (betterhealth.vic.gov.au).
The Better Health Channel (BHC), managed by the Victorian Department of Health, provides health and medical information that is quality assured, reliable, up to date and easy to understand. It is one of Australia’s most popular health and medical websites, with over 2 million unique visitors each month.
BHC was established in 1999. Its extensive content continues to grow and requires constant updating to ensure that health information provided to the community is current and accurate.
In August 2012 the department contracted Red Pony to provide specialist and generalist writing and editing, social media content development, proofreading, marketing consulting, information architecture design and project management services.
Red Pony set up systems to manage the daily transfer of old, updated and new content between the department, Red Pony and our project partners and contractors. We created checklists and processes, and reviewed the department’s existing style guide, to ensure quality control at all stages. Red Pony partnered with specialist health and biosciences writers and editors (such as ScribblersInc) and social media strategists.
Over a 12-month period, Red Pony reviewed, amalgamated or migrated over 700 factsheets on medical conditions and treatments (about 45 per cent of BHC content at the time) and produced over 200 new items on topics such as healthy eating and complementary therapies. We also drafted over 800 social media posts.
Red Pony’s combination of streamlined management processes, in-house writing and editing expertise, and partnerships with external specialists helped ensure that BHC continues to provide accurate health, wellbeing and medical information.
“Red Pony reviewed, amalgamated or migrated about 45 per cent of the Better Health Channel’s estimated 1,700 individual webpages in just 12 months.”