Western Sydney International Airport Master Plan
CLIENT
WSA Co Limited
PROJECT BRIEF
Structure, format and edit content for compliance and readability across the inaugural Western Sydney International Airport Master Plan.
WSA Co Limited (WSA Co) is responsible for developing and operating the Western Sydney International (Nancy-Bird Walton) Airport (WSI).
Under the Airports Act 1996 (Cth), WSA Co must complete an airport master plan to establish a blueprint for WSI’s development over the first 20 years of operation.
While needing to be compliant with the Act, the document also has a general audience, as Western Sydney is Australia’s fastest growing and most diverse community, and the airport is one of the biggest infrastructure projects undertaken this century.
WSA Co drafted the first iteration of the master plan with contributions from multiple subject-matter experts, before bringing Red Pony in to identify how the document could be more concise while applying a consistent tone and vocabulary to the content.
WSA Co delivered the initial draft in 5 parts, totalling 120,000 words.
Red Pony reviewed other major Australian airport master plans to shape the structure of the content, introducing internal headings, tables, graphics and pop-out boxes.
We edited the document to ensure a consistent, public-facing tone that employed the active voice wherever possible and terminology that meant even the most technical aspects were still accessible to a general audience.
We worked with the WSA Co project team over a number of months as the master plan went through several iterations before bringing the 5 parts together into a single file.
This version was then provided to WSA Co’s internal and external stakeholders (including the Commonwealth and Shareholder Ministers) for review and then final layout before publication.
“WSA Co required from-the-ground-up editing for this significant, agenda-setting document, bringing together content from across the project to ensure compliance and readability.”