Insights archive

Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise since 2009 in our Red Pony Express newsletter.

This collection features a selection of our best articles.

What can copyeditors learn from Hollywood?
Editing Peter Riches Editing Peter Riches

What can copyeditors learn from Hollywood?

When you see the opening sequences as Lucas originally filmed them – our introduction to the main characters of the film – it’s frankly a mess. The initial space battle and capture of Princess Leia’s ship is intercut with scenes of Luke Skywalker repairing some electronic device, watching the battle through binoculars, and engaging in excruciatingly clichéd small talk about how he’d love to become a fighter pilot but his aunt and uncle need him on the farm.

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When word choice becomes a political act
Editing, Copywriting McKinley Valentine Editing, Copywriting McKinley Valentine

When word choice becomes a political act

Part of our job as editors is to tweak any language that might make readers feel excluded or stereotyped – for example, changing ‘firemen’ to ‘firefighters’. In theory, this could be seen as a political act, but these days ‘some firefighters are women’ is hardly controversial, and we wouldn’t expect any pushback.

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Why simpler isn’t always clearer
Editing, Plain English writing McKinley Valentine Editing, Plain English writing McKinley Valentine

Why simpler isn’t always clearer

A lot of our work at Red Pony involves simplifying technical language to make it accessible to a wider audience, who may not be familiar with industry terminology, be it government acronyms, financial jargon or technobabble. This is work I strongly believe in: if an idea has value, then it deserves to be understood by all of the people who might benefit from it.

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Why I won’t be reading ‘Go Set a Watchman’
Editing Peter Riches Editing Peter Riches

Why I won’t be reading ‘Go Set a Watchman’

A little while back I was chatting to another dad at a children’s birthday party. He was telling me how he’d just bought a copy of Harper Lee’s new novel, Go Set a Watchman. Angelo talked of his anticipation of re-entering the fictional world of Maycomb County, having greatly enjoyed Harper Lee’s first and, until very recently, only published novel, To Kill a Mockingbird, as a teenager.

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When your number’s up
Editing, Proofreading Belinda Nemec Editing, Proofreading Belinda Nemec

When your number’s up

There are different conventions that you can follow when presenting numbers and measurements in a document. There is no single correct method, but observing some generally accepted principles will make your documents clearer for the reader, and will present your organisation in a more professional light.

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Indiana Jones and the creative process
Editing, Copywriting Peter Riches Editing, Copywriting Peter Riches

Indiana Jones and the creative process

Reading how Lucas, Spielberg and Kasdan evolved their plot, trying different ideas in the process (at first the vital clue is in the form of a map, at one stage Marion is a Nazi sympathiser, and another suggestion has Indy trying to steal the headpiece from her) makes you realise just how complex the creative process can be, and how many ideas must be discarded or edited out along the way.

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Grammar at work – who cares?!
Editing, Proofreading, Business communications Andrew Eather Editing, Proofreading, Business communications Andrew Eather

Grammar at work – who cares?!

Put simply, when you dash off an email and send it as soon as you’ve typed the final character, without rereading it and checking for errors, you’re saying to your recipient, ‘You are not important to me’. This may be your intention, but if it isn’t, take a breath and read that message one more time before you hit ‘send’.

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