Insights archive

Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise for over a decade in our Red Pony Express newsletter.

This collection features the best articles from the last 10 years.

Taking simple seriously

Taking simple seriously

While we’ve documented the formal push by governments in the United States and New Zealand to legislate plain language in the past, we’ve recently seen a shift towards producing easier to read documents at the grassroots level here in Australia. At Red Pony, we use a 3-tier system to classify the different requirements for any simplified English project.

Read More
Beware the certainty of numbers
Technical writing, Editing Natalina Nheu Technical writing, Editing Natalina Nheu

Beware the certainty of numbers

As uncertainty and confusion about COVID-19 continue in people’s lives, those hungry for information are finding themselves taking a crash course in epidemiological terms. A number of information platforms have responded by publishing their own COVID-19-related glossaries, including the Yale School of Medicine and our own ABC. But what about COVID-19 numbers?

Read More
Editing Peter Riches Editing Peter Riches

Editing with artificial intelligence

Futurists predict that many of the jobs we do today will cease to exist when human labour is replaced by artificial intelligence (AI). Is the occupation of professional editor likely to be one of them?

Read More
Editing Peter Riches Editing Peter Riches

What can copyeditors learn from Hollywood?

When you see the opening sequences as Lucas originally filmed them – our introduction to the main characters of the film – it’s frankly a mess. The initial space battle and capture of Princess Leia’s ship is intercut with scenes of Luke Skywalker repairing some electronic device, watching the battle through binoculars, and engaging in excruciatingly clichéd small talk about how he’d love to become a fighter pilot but his aunt and uncle need him on the farm.

Read More
Plain English writing, Editing Peter Riches Plain English writing, Editing Peter Riches

The genius of George Orwell

Back when I was a university student contemplating a topic for my English Literature Honours thesis, I thought it might be interesting to examine the early works of George Orwell, one of my favourite writers at the time. After twelve months of immersing myself in biographies, literacy criticism, opinion pieces and pretty much the entire […]

Read More
Editing, Copywriting McKinley Valentine Editing, Copywriting McKinley Valentine

When word choice becomes a political act

Part of our job as editors is to tweak any language that might make readers feel excluded or stereotyped – for example, changing ‘firemen’ to ‘firefighters’. In theory, this could be seen as a political act, but these days ‘some firefighters are women’ is hardly controversial, and we wouldn’t expect any pushback.

Read More